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The University of Alabama

Archive for the ‘sports and mass media’ Specialty

Kinney, Lance

associate professor, advertising and public relations kinney@apr.ua.edu 205/348-7706 How brands use sporting events as advertising and PR platforms to reach consumers and drive brand sales; controversial consumer issues in advertising management; advertising strategies and techniques; how various media are used by advertisers; changes in media policies related to advertising; media pricing; mass media and society