University of Alabama News

December 19, 2002

Contacts:
Chris Bryant
Office of Media Relations
205/348-8323
cbryant@ur.ua.edu

Dr. Barrie Jo Price
professor, UA Institute for Interactive Technology
205/348-2741
205/333-9185
bjprice@emtech.net

University Relations
Office of Media Relations
166 Rose Administration
Box 870144
Tuscaloosa, AL 35487-0144
(205) 348-5320
(205) 348-8320 (fax)

Copyright © 2002
The University of Alabama

 

 
More Shoppers Pushed Into Internet Checkout Lanes

Online Shopping will continue to grow in usage in 2003, predicts Dr. Barrie Jo Price, a University of Alabama professor in the College of Human Environmental Sciences' Institute for Interactive Technology.

Price says several factors will contribute to the increase, including customer service, the economy and gasoline prices.

"Many shoppers prefer buying online because they can 'visit' multiple stores online and quickly compare prices on one or more items, and saving a couple of dollars has taken on more importance in these economic times," Price said. "Also, if online shopping sites continue to enhance customer assistance features, such as good search features, or 'personal shoppers' that use synchronous chat features, then online shopping should be in for a good ride in 2003.

"You can also add in time saved in traffic and the convenience factor, plus what some call 'high' gasoline prices.

"These factors, in combination, will push previously reluctant online shoppers into the Internet checkout lanes."