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The University of Alabama

Kinney, Lance

associate professor, advertising and public relations
kinney@apr.ua.edu
205/348-7706

How brands use sporting events as advertising and PR platforms to reach consumers and drive brand sales; controversial consumer issues in advertising management; advertising strategies and techniques; how various media are used by advertisers; changes in media policies related to advertising; media pricing; mass media and society

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Last Updated: August 10, 2011

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