UA EXPERTS
Kinney, Lance
associate professor, advertising and public relations
kinney@apr.ua.edu
205/348-7706
How brands use sporting events as advertising and PR platforms to reach consumers and drive brand sales; controversial consumer issues in advertising management; advertising strategies and techniques; how various media are used by advertisers; changes in media policies related to advertising; media pricing; mass media and society
Topics of Expertise: Business & Media, Pop Culture, Literature & the Arts
Specialties: Advertising Management, Advertising Media, mass media race portrayal, sex in the media, sports and mass media, sports event sponsorship, violence in the media
Last Updated: August 10, 2011