For the latest news, events and announcements about UA, please visit https://www.ua.edu/news.

The new UA News Center features news channels specifically for students, faculty and staff, media and research. The UA News Center uses video, photography and narrative to tell the UA story to our various audiences. It also serves as a hub for finding information on campus resources and calendars. http://uanews.ua.edu will remain in place temporarily as an archive, but will no longer be updated.

The University of Alabama

UA’s Official Tartan Announced

We are Crimson

TUSCALOOSA, Ala. — The 410,170 votes have been counted and a panel of judges has decided — “We Are Crimson.”  

Linnzi Rich, of Stevenson, created the winning design for The University of Alabama’s official tartan. The junior majoring in clothing, textile and interior design was announced as the winner at the College of Human Environmental Sciences’ recent Homecoming Convocation.  

The design, predominantly crimson and white with accents of black and gray, will be recorded in the International Tartan Index, maintained by the Scottish Tartans Authority and the National Tartan Registry. Rich’s design will also be incorporated into merchandise for purchase.  

Rich will receive a $1,000 scholarship as well as a percentage of sales made from the tartan. Additional profits will be placed in a scholarship fund to assist Human Environmental Sciences’ students.  

The design competition was narrowed to three finalists, Rich, Brittany Long and Candace Lucas. The student designers were asked to create plaids that were indicative of UA’s past and present.  

Results from an online vote were given to an independent judging panel who considered them before selecting the official UA tartan.    

“I wanted my tartan to be easily recognized as the University’s plaid,” Rich said of her design. “So, naturally I wanted the predominant colors to be crimson and white, with accents of black and gray. Secondly, I wanted it to represent the entire University, so I used 13 lines to represent the 13 colleges that comprise The University of Alabama today.  

“Then, in the center of the design, the innermost white square represents Denny Chimes, and the whole central plaid represents the Quad because the Quad is the heart of the campus. The four corners of the center plaid speak to our past and represent the four original buildings that survived the fire set by the Union troops during the Civil War.”  

The College of Human Environmental Sciences is a professional school with a focus on enhancing the quality of life for individuals, families and communities. Throughout its history, the College has achieved a national reputation for excellence through the quality of its academic programs and faculty who are recognized as scholars and leaders in the generation of both basic and applied research.

The University of Alabama, a student-centered research university, is experiencing significant growth in both enrollment and academic quality. This growth, which is positively impacting the campus and the state's economy, is in keeping with UA's vision to be the university of choice for the best and brightest students. UA, the state's flagship university, is an academic community united in its commitment to enhancing the quality of life for all Alabamians.